Official LerouxBlanc online shop
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Data Protection Policy

1. General

1.1 What is Personal Data

Personal data are data which disclose or can disclose the customer’s identity. We adhere to the policy of data avoidance. As far as possible, a collection of personal data is avoided.

1.2 Dealings with Personal Data

Personal data exclusively serve the purpose of establishing a contract, content definition, execution, or processing of a contract agreement (Article 6 I b GDPR).

In addition, personal data will only be processed if we have received your consent to do so (Art. 6 I a GDPR) or if it is data whose processing is necessary for our legitimate interests and to the extent that the consideration shows that none conflicting interests, fundamental rights or fundamental freedoms on your part (Art. 6 I f GDPR).

We may use processors to process your personal data, but we will generally not disclose your personal information to third parties.

Merely for the fulfillment of the contract, the data will be forwarded to the shipping company responsible for the delivery, insofar as this is necessary for the delivery of ordered goods. The necessary payment data will be forwarded to the credit institution commissioned with the payment and, if applicable, to the commissioned and chosen payment service provider, to process payments.

The processing of your personal data takes place exclusively within the EU unless otherwise specified below.

1.3 User Data

When visiting this website, general technical information is raised. These are the IP-address used, time, length of visit, browser type and, if necessary, the site of origin. These user data are registered in a log file due to technical conditions and can be used and stored for this website’s statistical evaluation. Additional personal data are not linked with this user data.

1.4 Registration Data

Registration is required for the comprehensive use of our website’s functions. The registration data is raised through your respective input and used for the specifically stated purpose by your permission (Article 6 I a GDPR).

1.5 Length of Storage

We store your personal data beyond the end of the purpose for which the data was raised, but only for the length of time which is required based on legal regulations (esp. fiscal tax law).

2. Your Rights

2.1 Information

You can require information from us whether we process your personal data and as far as this is the case, you have the right to information of these personal data and the additional information mentioned in Article 15 GDPR.

2.2 Right to Correction

You have the Right to Correction of the incorrect personal data relating to you; you can demand the completion of incomplete personal data according to Article 16 GDPR.

2.3 Right to Deletion

You have the Right to demand from us to immediately delete your personal data referring to you. We are required to delete them immediately, especially for one of the following reasons:

  • Your personal data are no longer necessary for the purpose for which they were raised or were processed otherwise.
  • You revoke your permission which was the basis for processing your data, and an otherwise legal basis for the processing does not exist.
  • Your data were processed illegally.

The Right to Deletion does not exist if your personal data relating to you are required for enforcement, execution, or defense of our legal claims.

2.4 Right to Limitation of Processing

You have the Right to require from us the Limitation of Processing of your personal data, if

  • you argue the accuracy of data, and we examine and verify the accuracy,
  • the processing is unlawful, and you refuse the deletion of data and instead demand the limitation of the use thereof,
  • we no longer require the data, you, however, require them for enforcement, execution, or defense of legal claims,
  • you filed an objection against the processing of your data, and it is not clear yet, whether our warranted reasons outweigh your reasons.


2.5 Right to Transferability of Data

You have the Right to receive the relevant data pertaining to your person provided to us by you in a structured, common and machine-readable form, and you have the Right to transfer those data towards another person responsible without hindrance from us, as far as the processing is based on a permission or a contract, and our processing takes place with the help of automatized processes.

2.6 Right of Cancellation

As far as the processing of your personal data is based on a permission, you have the Right to cancel this agreement at any time.

2.7 General and Right to Complain

The execution of your Rights above is, in principle, free of charge to you. You have the Right to Complain directly to the appropriate Regulating Authority governing us, which is the Commissioner for Data Protection.

3. Data Security

3.1 Data Security

All data on our website are secured through technical and organizational measures against loss, destruction, access, modification and distribution. We shall, however, not assume any liability against the destruction and damage of data.

3.2 Sessions and Cookies

To operate the Internet site, we may use cookies or server-based sessions to store data. Cookies are, for instance, used here for personalized greetings by using the member’s name. Cookies are files, which are stored by a website on the customer’s hard drive to automatically recognize this particular computer at the next visit to the website, and adjust the website based on the customer’s use. Some cookies will be deleted after the end of a browser session. These are so-called Session Cookies. Other cookies remain on your end device and allow browser recognition at a later visit to our website (permanent cookies). You can set your browser in such a way that you will be informed about setting cookies and determine their acceptance individually, or exclude the acceptance of cookies in certain cases, or in general. Please be aware that you may not be able to use some of the website’s functions when cookies are deactivated. We assure that no personally-related data is taken from the session, or through cookies and that cookies are only used, as far as is required for this website. This considers the fact that no predominant interests stand against you (Article 6 I f GDPR).

4. Newsletter

If you subscribe to our newsletter, we will use the information required or separately provided by you to send you regular e-mail newsletters. The deregistration from the newsletter is possible at any time and can be done either by a message to us via the contact options specified in the imprint or via the dedicated link in the newsletter.

5. Services by Third Parties

5.1 Google Analytics

This website uses Google Analytics, a web analysis service by Google Inc., operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) and raises and saves data through this web analysis service from which user profiles are created through the use of pseudonyms. The user profiles created this way to serve the analysis of the visitor’s behavior to create and improve a customized offer on this website. Google Analytics uses so-called “Cookies”, small text files which are saved on your computer, and which allow you an analysis of the website’s use. The information generated through the cookie about your use of the website is generally transmitted to a Google server in the USA and saved there. In case of the website’s IP anonymization activation, your IP address, however, is shortened within the member countries of the European Union or in other Member States of the Agreement of the European Economic Area. Only in exceptions, the full IP address is transmitted to a Google server in the USA and shortened there. On behalf of this website’s provider, Google will use this information to analyze your use of the website, to compose reports about website activities and to procure further services, in conjunction with the use of this website and the use of the Internet, for the website provider. The IP address transmitted in your browser as part of Google Analytics will not be merged with other data collected by Google. Even user profiles used under a pseudonym are not merged with the personally-related data about the user without express and separately-stated permission from the user.

You can prohibit the storage of cookies through the appropriate setting of your browser software. However, we want to advise you, that in this case, not all functions of this website may be fully functional and usable. Furthermore, you may prevent data collection through cookies related to your use of this website (incl. your IP address) and transmission to Google as well as data processing by Google by downloading and installing the available browser plug-in, available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en. Google’s Data Protection Policy can be viewed at https://www.google.de/intl/en/policies/privacy/. Further information about the User Terms and Data Protection, you can find at https://www.google.com/analytics/terms/us.html, or at https://support.google.com/analytics/answer/6004245?hl=en. We advise you that Google Analytics is expanded on this website by the code “anonymize lp” to guarantee an anonymized raising of IP addresses (so-called IP masking).

5.2 Social Media Links and Social Sharing

We have our own social media sites which can be reached through links on this website to the respective Third-Party Providers. Using the links, you shall reach the corresponding Internet sites of the Third Parties (e.g., Facebook, Twitter, Google+), and be able to share our content. As soon as you shall have opened the Third-Party Site, you shall enter the Third Parties Area of Responsibility, so that their Data Protection Policy or their explanation of data use is applicable. We have no bearing on this; we recommend, however, to log out from the respective Third-Party Provider’s website to avoid unnecessary forwarding of data before the use of the respective link, so that the Third-Party Provider cannot create user profiles through the use of the links.

5.3 Use of Google Maps

This website uses Google Maps, a Google map service operated by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). When using Google Maps, data on the use of the Maps functions by visitors to the websites are also collected, processed and used. Here no interests of the users are affected, which outweigh this technical necessity of the integration of the videos (Art. 6 I S. 1 f GDPR). Google privacy notices are available at http://www.google.com/intl/en/policies/privacy/. The additional usage information for Google Maps can be viewed at http://www.google.com/intl/de_de/help/terms_maps.html.

6. Contact regarding Data Protection

To contact us regarding Data Protection, you are welcome to contact using one of the following contact options. Responsible in the sense of GDPR:

Swissshoparea GmbH
Dufourstrasse 81
CH-8008 Zürich

E-Mail: info@swissshoparea.ch

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