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This may well go down as the worst year of all time for the Swiss watch industry. In addition, exports have dropped by 25%, the worst decline in 80 years. However, given the fact that factories were closed and production halted for three months, this doesn’t come as a surprise. Despite the pandemic, most – though not all – brands in Switzerland have continued to innovate, introducing hundreds of new designs. This has kept the market interesting and buyers interested, meaning that sales have picked up again. But what have we been buying? Read on to discover six trends that have defined luxury watches this year.
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